Collateral for a design-inspired tile manufacturer.
• Ideation & Discover
• Visual design
• Responsive design
The rebrand of Interstyle Tile. Interstyle has long been a leader in the tile manufacturing category, but wanted to more more towards the architecture and interiors to honour its roots in design. The founders, a married couple, met while at school at the famous Bauhaus, giving their company historic roots in the trade. We updated their visual standards, created a new identity, and expanded their web presence with responsive marketing sites.
After discovery sessions, my team arrived at three directions that we felt could tell a story about Interstyle.
The client expressed interest in the "International" direction, so we explored some more ideas in type and art-direction.