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Interstyle Tile

 

Collateral for a design-inspired tile manufacturer.


Role

• Ideation & Discover
• Art-direction
• Visual design
• Layout
• Responsive design
 

Project

The rebrand of Interstyle Tile. Interstyle has long been a leader in the tile manufacturing category, but wanted to more more towards the architecture and interiors to honour its roots in design. The founders, a married couple, met while at school at the famous Bauhaus, giving their company historic roots in the trade. We updated their visual standards, created a new identity, and expanded their web presence with responsive marketing sites.


Process

After discovery sessions, my team arrived at three directions that we felt could tell a story about Interstyle.

International  | A vibe based on the "international" Bauhaus style when it was at maximum influence.

International | A vibe based on the "international" Bauhaus style when it was at maximum influence.

Maker  | Bring out ideas of craftsmanship and the "maker" aspect of tile design and production.

Maker | Bring out ideas of craftsmanship and the "maker" aspect of tile design and production.

Architecture | Thinking about structural elements and the desired move towards more creative application.

Architecture| Thinking about structural elements and the desired move towards more creative application.


Moodboard

The client expressed interest in the "International" direction, so we explored some more ideas in type and art-direction.

 
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Brand Application